How Maria Sharapova Served a PR Ace
Tennis star Maria Sharapova, the highest paid female athlete in the world, has mounted a PR come back. The International Tennis Association (ITA) had banned the Russian tennis player from the sport for...
View ArticleHow Not to Apologize by Donald Trump
Most media commentators gave Donald Trump poor reviews of his apology – or what he called an apology – following revelations of his lewd comments about women. PR crisis managers took criticism a step...
View ArticleSamsung’s PR Stumble – And How it Can Recover
Samsung’s public relations response to its faulty and fiery Galaxy Note 7 caused more serious problems that the defective device itself. Following confirmed reports since August that the batteries in...
View Article7 PR Crisis Management Lessons from the Wells Fargo Scandal
Wells Fargo’s recent PR crisis has unquestionably damaged the bank’s image and financial picture following revelations that bank employees opened more than 2 million banking and credit card accounts...
View ArticlePR’s Crucial Role in Responding to DDoS Attacks that Interrupt Internet Service
A distributed denial-of-service (DDoS) attack that shut down much of America’s internet recently was reportedly the largest ever. Dyn, a company that controls much of the internet’s domain name system...
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PR Crisis Plans Must Now Include Fake News Attacks
Fake news stories circulated about Comet Ping Pong, a restaurant in Washington, DC. Image source: Wikimedia Commons Fake news stories show no sign of abating and are afflicting businesses as many had...
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Trump’s Attacks Require New PR Crisis Response Methods
Image source: Gage Skidmore via Flickr The president elect’s penchant for high-profile attacks will change corporate communications and PR crisis management. Donald Trump frequently picked public...
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2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR...
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering...
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How to Protect Corporate Reputation as a Family Jewel
Corporate reputation is everything. Loss of reputation can destroy companies. Warren Buffett once stated: “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation–even...
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Top 4 Worst-Handled PR Crises of 2016
Image source: Mike Mozart Organizations generally better understand that delayed or callous responses can worsen PR crises while effective communications plans can mitigate negative news. Still, we...
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